What Happens in Vegas, Stays in Vegas - In a Nutshell
The advertising agency of R&R Partners, Inc, created the slogan, “What Happens Here, Stays Here” for the Las Vegas Convention and Visitors Authority (LVCVA). In 2004, the LVCVA sold its interests in the slogan to R&R Partners for $1. R&R has applied to register its trademark of the slogan.
However, Dorothy Tovar of Placerville, California, registered a trademark of a similar slogan, “What Happens in Vegas Stays in Vegas,” and is reportedly using it on T-shirts and underwear sold at Las Vegas souvenir shops and elsewhere.
R&R Partners and the LVCVA have sued Ms Tovar and her company “Pure Pleasure” for trademark infringement because of the “What Happens in Vegas Stays in Vegas” products.
The most popular theory is that OK comes from ‘oll korrect’, a deliberately misspelled writing of ‘all correct’. It was popularised in Boston newspapers around the 1840s when it was fashionable to go around spelling things incorrectly for humorous effect. Legend also has it that New York Democrats later adopted the abbreviation to promote their candidate Martin Van Buren – the initials ‘OK’ were derived from his nickname, Old Kinderhook.
“Give me Liberty, or give me Death!” is a famous quotation attributed to Patrick Henry from a speech made to the Virginia Convention. It was given March 23, 1775, at St. John’s Church in Richmond, Virginia, and is credited with having swung the balance in convincing the Virginia House of Burgesses to pass a resolution delivering the Virginia troops to the Revolutionary War. Supposedly in attendance were Thomas Jefferson and George Washington. Reportedly, the crowd, upon hearing the speech, shouted, “To arms! To arms!”
When creating copy for your website personas, take into consideration personality. Generally speaking, people can be classified into four types:
Spontaneous
Humanistic
Competitive
Methodical
Each type of person has specific needs and goals when they go to your website. Each of the four types has a different way of looking at your website. They are primarily looking for the answers to their questions.
According to the Keirsey Temperament Sorter — which is based on Myers-Briggs Type Indicator (MBTI) but inspired by the ancient Greeks — people default into four primary temperaments:
The Spontaneous: (Artisan: Sensing-Perceiving) – often competes and is primarily motivated by the thrill of the winning experience, the adrenaline rush.
The Competitive: (Rationalist: Intuitive-Thinking) – often competes and is primarily motivated by big-picture status, the trophy on the shelf.
The Humanistic: (Idealist: Intuitive-Feeling) – often competes and is primarily motivated by the success of the team, one for all.
The Methodical: (Guardian: Sensing-Judging) – often competes and is primarily motivated by the satisfaction of a job well done, winning it’s own reward.
What Theodore Roosevelt said was not “walk softly but carry a big stick” as is often mis-quoted. He gave his famous quote during a speech in 1903:
There is a homely old adage which runs: “Speak softly and carry a big stick; you will go far.” If the American nation will speak softly, and yet build and keep at a pitch of the highest training a thoroughly efficient navy, the Monroe Doctrine will go far.
The world’s fastest-growing airline and one of the most extravagant began nonstop flights between Los Angeles and Dubai this week, and tonight it will throw one of the more lavish Hollywood parties of the season. Despite global economic turmoil, Emirates Airline, based in the hyper-developing Persian Gulf city of Dubai, is expected to spend more than $3 million for the bash at the Kodak Theatre in Hollywood, hosted by Hilary Swank and featuring an hourlong concert by Ricky Martin. A four-course dinner is being prepared by Wolfgang Puck. The start of flights to Los Angeles International Airport is the latest link in a growing Dubai connection that has included an investment fund controlled by Dubai’s ruling family taking a 45% stake in Eli Broad’s multibillion-dollar Grand Avenue project in downtown Los Angeles.
The true test of a man’s character is what he does when no one is watching. John Wooden said that; being noble and upstanding is easy enough when you’ve got people watching, but when you’re alone with yourself, when you could do the wrong thing (or avoid the right thing) and get away with it, well — that’s when you find out what kind of person you are.
fa · rooque [feh-rawk] -
Internet marketing professional in Los Angeles, USA with expertise in pay per click (PPC) and search engine optimization (SEO). Currently working on SEO related ventures. Extremely interested in Web 2.0 » Technorati Profile
fa · rooque [feh-rawk] -