Archive for June, 2008

Four Primary Temperaments

According to the Keirsey Temperament Sorter — which is based on Myers-Briggs Type Indicator (MBTI) but inspired by the ancient Greeks — people default to four primary temperaments:

  • The Spontaneous: (Artisan: Sensing-Perceiving) – often competes and is primarily motivated by the thrill of the winning experience, the adrenaline rush.
  • The Competitive: (Rationalist: Intuitive-Thinking) – often competes and is primarily motivated by big-picture status, the trophy on the shelf.
  • The Humanistic: (Idealist: Intuitive-Feeling) – often competes and is primarily motivated by the success of the team, one for all.
  • The Methodical: (Guardian: Sensing-Judging) – often competes and is primarily motivated by the satisfaction of a job well done, winning is it’s own reward.

Website Personas

When creating copy for your website personas, take into consideration personality. Generally speaking, people can be classified into four types: Spontaneous, Humanistic, Competitive, and Methodical. Each type of person has specific needs and goals when they go to your website. Each of the four types has a different way of looking at your website. They are primarily looking for the answers to their questions.


Farooque

fa · rooque [feh-rawk]
Organic search virtuoso in
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