Archive for the 'Paid Search' Category

PPC Advertising System

Published at January 17, 2008 in Paid Search. 0 Comments

In February 1998, Jeffrey Brewer of Goto.com, a 25 employee startup company (later Overture, now part of Yahoo!), presented a PPC search engine proof-of-concept to the TED8 conference in California. This and the events that followed created the PPC advertising system. Credit for the concept of the PPC model is generally given to the Idealab and Goto.com founder, Bill Gross.

Google started search engine advertising in December 1999. It was not until October 2000 before the adwords system was introduced. Allowing advertisers to create text ads for placement on the search engine. However PPC was only introduced in 2002, until then, advertisements were charged at CPM. Yahoo Advertisements have always been PPC, since its introduction in 1998.

Taguchi Method

Published at February 11, 2006 in Paid Search, Search Engines and Web Analytics. 0 Comments

Taguchi method was developed by Genichi Taguchi a Japanese engineer and statistician to improve the quality of manufactured goods and it proves to be more widely applicable to a variety of situations where you’re testing more than one variable simultaneously. The key question that Genichi was trying to address was: how many different conditions do you need to experience to be able to reliably ascertain whether “a” is better than “b” or not. The Taguchi Method works so well in manufacturing that it is now being applied to traditional advertising, Internet PPC advertising and Landing Pages.

Farooque

fa · rooque [feh-rawk]
Organic search virtuoso in
Los Angeles, USA. Extremely interested in Web 2.0 »

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