Some of you know me for using advance SEO techniques, such as cloaking or deep directory submissions, and developing new ideas, such as experimenting with cascading style sheets and absolute positioning. Everyone is trying to get some sort of advantage in order to get those coveted high rankings, analyzing the search engines and the top pages trying to figure out what got them to the top.
I’ve been thinking that perhaps some SEO experts, including me, have been over-analyzing everything, trying to come up with some sort of technique, trick, or magic formula that will take them straight to the top of search engines. I’ve been thinking that maybe sticking to the basics might be the ticket to the top of the mountain.
You may not even need to optimize your Web site for search engines. You can still get good rankings by just creating good content. Analyzing the competition takes a lot of time and effort. If you Keep It Simple & Silly (KISS) — you can use that time to develop better content, a better overall Web site for your visitors, and take some time out to enjoy life. Who knows, perhaps using the KISS principle will even make your pages immune to the dreaded algorithm change!
Until next time, remember to KISS your SEO!
~ Farooque
