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	<title>Farooque</title>
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	<link>http://www.farooque.com</link>
	<description>Wandering thoughts of an unsettled mind...</description>
	<pubDate>Wed, 25 Jun 2008 21:09:42 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Four Primary Temperaments</title>
		<link>http://www.farooque.com/four-primary-temperaments/</link>
		<comments>http://www.farooque.com/four-primary-temperaments/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 07:39:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.farooque.com/?p=103</guid>
		<description><![CDATA[According to the Keirsey Temperament Sorter — which is based on Myers-Briggs Type Indicator (MBTI) but inspired by the ancient Greeks — people default to four primary temperaments:

The Spontaneous: (Artisan: Sensing-Perceiving) – often competes and is primarily motivated by the thrill of the winning experience, the adrenaline rush.
The Competitive: (Rationalist: Intuitive-Thinking) – often competes and [...]]]></description>
			<content:encoded><![CDATA[<p>According to the Keirsey Temperament Sorter — which is based on Myers-Briggs Type Indicator (MBTI) but inspired by the ancient Greeks — people default to four primary temperaments:</p>
<ul>
<li>The Spontaneous: (Artisan: Sensing-Perceiving) – often competes and is primarily motivated by the thrill of the winning experience, the adrenaline rush.</li>
<li>The Competitive: (Rationalist: Intuitive-Thinking) – often competes and is primarily motivated by big-picture status, the trophy on the shelf.</li>
<li>The Humanistic: (Idealist: Intuitive-Feeling) – often competes and is primarily motivated by the success of the team, one for all.</li>
<li>The Methodical: (Guardian: Sensing-Judging) – often competes and is primarily motivated by the satisfaction of a job well done, winning is it&#8217;s own reward.</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.farooque.com/four-primary-temperaments/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Website Personas</title>
		<link>http://www.farooque.com/website-personas/</link>
		<comments>http://www.farooque.com/website-personas/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 07:35:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.farooque.com/?p=102</guid>
		<description><![CDATA[When creating copy for your website personas, take into consideration personality. Generally speaking, people can be classified into four types: Spontaneous, Humanistic, Competitive, and Methodical. Each type of person has specific needs and goals when they go to your website. Each of the four types has a different way of looking at your website. They [...]]]></description>
			<content:encoded><![CDATA[<p>When creating copy for your website personas, take into consideration personality. Generally speaking, people can be classified into four types: Spontaneous, Humanistic, Competitive, and Methodical. Each type of person has specific needs and goals when they go to your website. Each of the four types has a different way of looking at your website. They are primarily looking for the answers to their questions.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Websites Don&#8217;t Work!</title>
		<link>http://www.farooque.com/websites-dont-work/</link>
		<comments>http://www.farooque.com/websites-dont-work/#comments</comments>
		<pubDate>Sun, 04 May 2008 06:45:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.seous.com/websites-dont-work/</guid>
		<description><![CDATA[The top 5 reasons they don&#8217;t work
Your Nephew Jimmy&#8230;
Leaving your company website development in the hands of a relative or student to save a few hundred dollars is a strategy that usually backfires.
Amateur productions&#8230;
You wouldn’t show a client a homemade business card printed on flimsy paper? Why would you stake your company&#8217;s reputation on an [...]]]></description>
			<content:encoded><![CDATA[<p>The top 5 reasons they don&#8217;t work</p>
<p><strong>Your Nephew Jimmy&#8230;<br />
</strong>Leaving your company website development in the hands of a relative or student to save a few hundred dollars is a strategy that usually backfires.</p>
<p><strong>Amateur productions&#8230;<br />
</strong>You wouldn’t show a client a homemade business card printed on flimsy paper? Why would you stake your company&#8217;s reputation on an amateur production and inadaquate website marketing, development, and promotion system?</p>
<p><strong>Unclear objectives&#8230;<br />
</strong>A website is just a tool to accomplish a set of objectives. Unless you thoroughly understand those objectives, how could you develop the right tools for the job, such as search engine optimization or pay-per-click advertising?</p>
<p><strong>You’ve grown apart&#8230;<br />
</strong>Businesses are constantly evolving, however most websites never change. Over time these sites not only look dated, but also no longer properly represent the business.</p>
<p><strong>No one knows you exist&#8230;<br />
</strong>Having the “Cadillac” of websites is worthless unless your target market can find you, which is why we offer exceptional search engine optimization and website promotion tools.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.farooque.com/websites-dont-work/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Arabic-Latin Fusion</title>
		<link>http://www.farooque.com/arabic-latin-fusion/</link>
		<comments>http://www.farooque.com/arabic-latin-fusion/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 09:21:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://www.farooque.com/arabic-latin-fusion/</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/Ib1737jZmy0&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/Ib1737jZmy0&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.farooque.com/arabic-latin-fusion/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Chinese in 5 minutes</title>
		<link>http://www.farooque.com/chinese-in-5-minutes/</link>
		<comments>http://www.farooque.com/chinese-in-5-minutes/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 18:13:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://www.farooque.com/chinese-in-5-minutes/</guid>
		<description><![CDATA[LEARN CHINESE IN 5 MINUTES
Say the words out loud.
 1) That&#8217;s not right&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..Sum Ting Wong
 2) Are you harboring a fugitive? &#8230;&#8230;Hu Yu Hai Ding
 3) See me ASAP&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.Kum Hia Nao
 4) Stupid Man&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..Dum Fuk
 5) Small Horse&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.Tai Ni Po Ni
 6) Did you go to the Beach?&#8230;&#8230;&#8230;&#8230;Wai Yu So Tan
 7) I bumped into a coffee table&#8230;&#8230;..Ai Bang Mai Fa Kin [...]]]></description>
			<content:encoded><![CDATA[<p><img border="0" align="top" width="1" src="http://www.farooque.com/wp-content/uploads/chinese_fortune_symbol_tattoo.thumbnail.jpg" alt="Fortune" height="1" /><img border="0" align="top" width="1" src="http://www.farooque.com/wp-content/uploads/chinese_fortune_symbol_tattoo.thumbnail.jpg" alt="Fortune" height="1" />LEARN CHINESE IN 5 MINUTES<br />
Say the words out loud.<br />
 1) That&#8217;s not right&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..Sum Ting Wong<br />
 2) Are you harboring a fugitive? &#8230;&#8230;Hu Yu Hai Ding<br />
 3) See me ASAP&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.Kum Hia Nao<br />
 4) Stupid Man&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..Dum Fuk<br />
 5) Small Horse&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.Tai Ni Po Ni<br />
 6) Did you go to the Beach?&#8230;&#8230;&#8230;&#8230;Wai Yu So Tan<br />
 7) I bumped into a coffee table&#8230;&#8230;..Ai Bang Mai Fa Kin Ni<br />
 8) I think you need a face lift&#8230;&#8230;..Chin Tu Fat<br />
 9) It&#8217;s very dark in here&#8230;&#8230;&#8230;&#8230;..WaoSo Dim<br />
10) I thought you were on a diet&#8230;&#8230;..Wai Yu Mun Ching<br />
11) This is a tow away zone&#8230;&#8230;&#8230;&#8230;.No Pah King<br />
12) Our meeting is next week&#8230;&#8230;&#8230;&#8230;Wai Yu Kum Nao<br />
13) Staying out of sight&#8230;&#8230;&#8230;&#8230;&#8230;.Lei Ying Lo<br />
14) He&#8217;s cleaning his automobile&#8230;&#8230;..Wa Shing Ka<br />
15) Your body odor is offensive&#8230;&#8230;&#8230;Yu Stin Ki Pu<br />
16) Great&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.Fa Kin Supa</p>
]]></content:encoded>
			<wfw:commentRss>http://www.farooque.com/chinese-in-5-minutes/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Italian Way</title>
		<link>http://www.farooque.com/the-italian-way/</link>
		<comments>http://www.farooque.com/the-italian-way/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 21:23:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://www.farooque.com/the-italian-way/</guid>
		<description><![CDATA[One day, imma gonna New York City to bigga hotel. Inna morning, I go to eat breakfast. I tella the waitress, I wanna two pissa toast. She bringa me only one piss. I tella her I wanna two piss. She say go to the toilet. I say no understand, I wanna two piss onna plate. [...]]]></description>
			<content:encoded><![CDATA[<p>One day, imma gonna New York City to bigga hotel. Inna morning, I go to eat breakfast. I tella the waitress, I wanna two pissa toast. She bringa me only one piss. I tella her I wanna two piss. She say go to the toilet. I say no understand, I wanna two piss onna plate. She say you better no piss onna plate, you sonna ma bitch. I donna even know the lady and she call me a sonna ma bitch.</p>
<p>Later I go eat at bigga restaurant. The waitress bring me a spoon and a knife but no fock. I tella her I wanna fock, shee tella me everyone wanna fock. I tella her you dont understand, i wanna fock on the table. She say you better no fock onna table, you sonna ma bitch.</p>
<p>So, I go back to my room inna hotel and there is no shite onna my bed. I call the manager and tella him I wanna shite onna my bed. He say you better no shit onna bed, you sonna ma bitch.</p>
<p>I go check out and the man at the desk say &#8220;peasce on you&#8221;. I say piss onna you too, you sonna ma bitch. I gonna back to Italy.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.farooque.com/the-italian-way/feed/</wfw:commentRss>
		</item>
		<item>
		<title>PPC Advertising System</title>
		<link>http://www.farooque.com/ppc-advertising-system/</link>
		<comments>http://www.farooque.com/ppc-advertising-system/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 22:04:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.farooque.com/ppc-advertising-system/</guid>
		<description><![CDATA[In February 1998, Jeffrey Brewer of Goto.com, a 25 employee startup company (later Overture, now part of Yahoo!), presented a PPC search engine proof-of-concept to the TED8 conference in California. This and the events that followed created the PPC advertising system. Credit for the concept of the PPC model is generally given to the Idealab [...]]]></description>
			<content:encoded><![CDATA[<p>In February 1998, Jeffrey Brewer of Goto.com, a 25 employee startup company (later Overture, now part of Yahoo!), presented a PPC search engine proof-of-concept to the TED8 conference in California. This and the events that followed created the PPC advertising system. Credit for the concept of the PPC model is generally given to the Idealab and Goto.com founder, Bill Gross.</p>
<p>Google started search engine advertising in December 1999. It was not until October 2000 before the adwords system was introduced. Allowing advertisers to create text ads for placement on the search engine. However PPC was only introduced in 2002, until then, advertisements were charged at CPM. Yahoo Advertisements have always been PPC, since its introduction in 1998.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.farooque.com/ppc-advertising-system/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Long Tail Keywords</title>
		<link>http://www.farooque.com/long-tail-keywords/</link>
		<comments>http://www.farooque.com/long-tail-keywords/#comments</comments>
		<pubDate>Sun, 13 Jan 2008 10:14:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Organic Search]]></category>

		<guid isPermaLink="false">http://www.farooque.com/long-tail-keywords/</guid>
		<description><![CDATA[The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
As the costs of production and distribution fall, especially [...]]]></description>
			<content:encoded><![CDATA[<p>The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.</p>
<p>As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers.</p>
<p>In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.farooque.com/long-tail-keywords/feed/</wfw:commentRss>
		</item>
		<item>
		<title>BackRub - Analyzing Back Links</title>
		<link>http://www.farooque.com/backrub-analyzing-back-links/</link>
		<comments>http://www.farooque.com/backrub-analyzing-back-links/#comments</comments>
		<pubDate>Wed, 24 Oct 2007 00:45:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.seous.com/backrub-analyzing-back-links/</guid>
		<description><![CDATA[Back in 1995, when co-founders Sergey Brin and Larry Page met at Stanford University, they didn&#8217;t like each other much. But by January 1996, they were collaborating on BackRub, a graduate project analyzing how back links could be used to improve search results.
In September 1998, when Google Inc. opened for business inside a Silicon Valley [...]]]></description>
			<content:encoded><![CDATA[<p>Back in 1995, when co-founders Sergey Brin and Larry Page met at Stanford University, they didn&#8217;t like each other much. But by January 1996, they were collaborating on BackRub, a graduate project analyzing how back links could be used to improve search results.</p>
<p>In September 1998, when Google Inc. opened for business inside a Silicon Valley garage, the Web entered its second phase. Unlike thousands of now-dead dot coms that preceded it, Google proved that you really could give stuff away and still make a profit. By allowing Net users to determine where pages ranked in Google results, the search engine was arguably the first Web 2.0 application.</p>
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		</item>
		<item>
		<title>Yet Another Hierarchical Officious Oracle</title>
		<link>http://www.farooque.com/yet-another-hierarchical-officious-oracle/</link>
		<comments>http://www.farooque.com/yet-another-hierarchical-officious-oracle/#comments</comments>
		<pubDate>Wed, 24 Oct 2007 00:21:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.seous.com/yet-another-hierarchical-officious-oracle/</guid>
		<description><![CDATA[Some hobbies take on a life of their own; others change the world. In early 1994, Stanford Ph.D. students Jerry Yang and David Filo posted a list of their favorite sites on the Web. The exact date they posted the links is lost to history, but we do know the list&#8217;s original name: &#8220;Jerry and [...]]]></description>
			<content:encoded><![CDATA[<p>Some hobbies take on a life of their own; others change the world. In early 1994, Stanford Ph.D. students Jerry Yang and David Filo posted a list of their favorite sites on the Web. The exact date they posted the links is lost to history, but we do know the list&#8217;s original name: &#8220;Jerry and David&#8217;s Guide to the World Wide Web.&#8221; By April &#8216;94 it had a new tongue-in-cheek name: &#8220;Yet Another Hierarchical Officious Oracle&#8221; or Yahoo for short.</p>
<p>Yahoo represented the first attempt to catalog the Web, offering directory-style listings of every site that mattered&#8211;with tiny sunglasses marking sites deemed truly cool. When providing exhaustive coverage became impossible, Yahoo was reborn as a Web portal, combining the directory with search, news headlines, instant messaging, e-mail, photo hosting, job listings, and assorted other services. As other major portals like Lycos and Excite died off or were consumed by bigger fish, Yahoo continued to expand. Though surpassed by the Google search juggernaut, Yahoo may have memorable Web moments yet to come with co-founder Jerry Yang</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Italian Joke</title>
		<link>http://www.farooque.com/italian-joke/</link>
		<comments>http://www.farooque.com/italian-joke/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 18:23:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://www.farooque.com/italian-joke/</guid>
		<description><![CDATA[A bus stopped and two Italian men got on. They sat down together and engaged in animated conversation.  The lady sitting behind them ignored them at first, but her attention was galvanized when she heard one of the men become graphic. 
&#8220;Emma come first.  Denna I come.  Two asses, they come together. [...]]]></description>
			<content:encoded><![CDATA[<p>A bus stopped and two Italian men got on. They sat down together and engaged in animated conversation.  The lady sitting behind them ignored them at first, but her attention was galvanized when she heard one of the men become graphic. </p>
<p>&#8220;Emma come first.  Denna I come.  Two asses, they come together.  I come again. Two asses, they come together again.  I come again and pee twice.  Then I come once-a more.&#8221;</p>
<p>&#8220;You foul-mouthed swine,&#8221;  said the lady indignantly.  &#8220;In this country we don&#8217;t talk about our sex lives in public!&#8221;</p>
<p>&#8220;Hey,  coola down lady,&#8221;  said the man.  &#8220;Imma justa tellun my friend howa to spella Mississippi.&#8221;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>WordTracker Summary</title>
		<link>http://www.farooque.com/wordtracker-summary/</link>
		<comments>http://www.farooque.com/wordtracker-summary/#comments</comments>
		<pubDate>Thu, 30 Aug 2007 23:43:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Keyword Analysis]]></category>

		<guid isPermaLink="false">http://www.seous.com/wordtracker-summary/</guid>
		<description><![CDATA[No. - The rank of the search term; sorted from the terms that Wordtracker thinks may be most competitive (based on the KEI number) down to the least competitive.
Keyword - The search term.
KEI Analysis - The Keyword Effectiveness Index is one way to consider keyword competitiveness. The KEI compares the Count result with the number [...]]]></description>
			<content:encoded><![CDATA[<p>No. - The rank of the search term; sorted from the terms that Wordtracker thinks may be most competitive (based on the KEI number) down to the least competitive.</p>
<p>Keyword - The search term.</p>
<p>KEI Analysis - The Keyword Effectiveness Index is one way to consider keyword competitiveness. The KEI compares the Count result with the number of Competing Web pages; the higher the KEI number for the search phrase, the better target the search phrase appears to be. This is a combination of the number of competing pages with the number of searches—the larger the Count the higher the KEI number; the larger the number of Competing pages, the lower the KEI number.</p>
<p>Count - The number of times the search phrase has been used in Wordtracker’s partner search engines.</p>
<p>24 Hours - An estimate of the number of times each day somebody searches this search engine using the search phrase.</p>
<p>Competing - The number of Web pages the search engine says it has in its index that match the search phrase.</p>
]]></content:encoded>
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