Farooque

A common myth these days revolves around the usage of the term “Hits” This term “Hits” is often used synonymously with “Visitors” It is extremely important to understand that a hit is not a visitor. A hit is basically triggered as any action from the server. In other words, it might be 1 hit for a page to load. Another hit for a logo to load. Perhaps a menu cluster of 10 buttons (10 graphics) could render 10 more hits. In short, just one visitor could generate multiple hits for each page they view. When you are examining traffic overall, your #1 concern should be with your “visitor count,” sometimes identified as “user sessions.” Focus should not be on the “hit count.” Our attention should always be on actual visitors.