Most search marketers are used to looking at things from a single perspective: that of a search marketer. Some of the more savvy marketers know enough to look at things from the perspective of end users as well, since those are the people they are ultimately trying to influence. The savviest of search marketers know that it’s also important to step back from time to time and try to think like a search engine engineer.
I have found adopting this way of thinking to be an extremely effective technique in reviewing a Web site strategy. I don’t have to agree with the thinking of the search engine engineer, but understanding it makes me better equipped to succeed in a world where they define the rules.
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