What Happens in Vegas Stays in Vegas

What Happens in Vegas, Stays in Vegas – In a Nutshell

The advertising agency of R&R Partners, Inc, created the slogan, “What Happens Here, Stays Here” for the Las Vegas Convention and Visitors Authority (LVCVA). In 2004, the LVCVA sold its interests in the slogan to R&R Partners for $1. R&R has applied to register its trademark of the slogan.

However, Dorothy Tovar of Placerville, California, registered a trademark of a similar slogan, “What Happens in Vegas Stays in Vegas,” and is reportedly using it on T-shirts and underwear sold at Las Vegas souvenir shops and elsewhere.

R&R Partners and the LVCVA have sued Ms Tovar and her company “Pure Pleasure” for trademark infringement because of the “What Happens in Vegas Stays in Vegas” products.